Continuing Education in Online Marketing

Among work, family, and attempting to live there isn't much time for reading but continued self-education is critical. Here are some of our current and past favorites.

• Inducing Compulsive Behavior in Online Interactions by Ted Greenwald for MIT Technology Review, an article about Nir Eyal.
• A Chief Marketing Technologist's Blog by Scott Brinker
• Brand Hijack: Marketing Without Marketing by Alex Wipperfurth
• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
• Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
• Buying Less for Less: How to avoid the Marketing Procurement dilemma by Gerry Preece
• 7 Keys To Creating A Killer Brand